Treatment ( Rebecca Ogunmola)

Product:

Our product is an opening two minute thriller sequence called 'Unsuspected'. The marketing campaign in which we are going to use would be accessed on many platforms such as the internet, TV, newspapers and billboards. With the use of our product being advertised on the internet it allows us to target our audience in an efficient way as it makes it easy for the consumers to access the product, especially as facebook and youtube are sites that are accessed by a high percentage of the population. With the use of proliferation on our blog we are able to get feed back from our target audience.

Target audience

The target audience of the film is aimed at people from the age of 15 and above within the social economic group of B-E, we chose the age group and social economic group as a target audience as the characters in the film are around the same age and status which makes it easier for the audience to identify with the characters. The product is aimed at both male and female who have an interest in thriller films, which we aim to have a positive effect on them, by enigmas being raised in their minds. The way in which we have decided to appeal our target audience is by the use of a twist within the film and also with the use of enigmas being built up. Our opening sequence is aimed at a mass audience within that category people interested in thrillers would be more of an aimed target.

Context

  

Our product will be viewed on many platforms, this includes it first being viewed in cinemas and then later TV channels such as Channel 4, E4 etc as these channels mostly viewed by a teenaged audience and above. With the use of these mediums we are able to target our audience directly. With the use of newspapers, radio stations and the internet these platforms enable us to make our audience aware of our product by surrounding them with our product where ever they may be. We hope that with the different ways of publicizing our product it will be a cause and effect method where the more platforms it is advertised on the more aware the audience is of our product which means the more viewing it will receive.

Media language

Within our opening sequence we are going to use a range of editing techniques with cinematography elements to convey what is happening in the scene to the audience. For example in the beginning as the protagonist Jessica is running away from the antagonist  a range of shots are put together to convey her as running away from something and with close ups used they are able to see the emotions she portrays. With the use of thriller conventions such as lighting and location which give it a scent of realism which draw the audience in as it gives them an imagery of them being in the same position or someone they know. A range of shots are used at the door as they are conversing an establishing shot is used and also a shot verse shot. Extreme close ups are used also in the house as Jessica waits for Melinda this connotes to the audience her as being impatient and her desperateness.

Within our film the use of sound will not be used that much only in areas where tension is being built up to give it the effect it needs. The diegetic sound that would be used would be dialogue as they have a conversation at the door, in the house and when Jessica is calling out which doesn’t last very long. Non-diegetic sound that would be used will be from the beginning of the film until the main dialogue  which then rises again after that conversation is over. synchrous sound is applied in the film when Jessica rings the door bell, when Melinda is dialling a number and as the clock strikes twelve. Asynchorous sound is also applied in the film as glass is broken in the kitchen which alerts Jessica attention to check in the kitchen which helps leads to her trying to escape.

Institution

Our company’s logo is called ABB productions. Our product will be distributed across the internet through many different mediums such as the internet, newspapers TV etc which enables us to target consumers globally.



Representation

Our product represents our characters partly in a stereotypical way as Jessica is victim is represented as weak, defenceless, innocent and dependent. While David the antagonist is represented as sinister and twisted. And finally Melinda the antagonist who is at first misunderstood as she is represented as caring, helpful and kind is later on represented as sinister and devious.

Genre

Within our open sequence we plan to stick with some of the typical thriller convections such as having a twist at the end, as our location doesn’t maintain a sinister, unnerving surrounding but the opposite which helps create enigmas raised as it becomes unexpected. Another convention we plan to use which is commonly used in thrillers is the ‘good vs. evil’ characters; this will be shown more in our featured film synopsis, as there will be a clear protagonist and antagonist. At the beginning of the open sequence the audience have a sense that they can tell the clear antagonist but as we proceed on within the film it becomes clear at the end which is where the twist comes in that there is more than one antagonist. With the use of our location going against a typical thriller scene it raises tension which brings about the unexpected incident.